Sivagurunathan, the founder of Nurpu comes from a family of weavers. He was however encouraged to move to Chennai by his family to pursue a more financially secure career, having climbed the corporate ladders for 10 years, something always felt missing. That is when he was introduced to “Mann Puzhu” a life-changing book by his friend. The book published by the Cuckoo Forest Movement changed his perception of life and its purpose.

Sivagurunathan resigned from his IT job in the year 2017 and became and full-time entrepreneur. The change in careers brought about many lifestyle changes, it paved a way for him to live in harmony with nature and the community. The change also helped him transform Nurpu from an idea to reality.

Nurpu obtains organic cotton from the Handloom Weaving Society, utilizes natural dyes, and weaves it into khadi saris, dupattas, veshtis, and towels. Nurpu serves as the starting point and finish line of your quest for sustainable living.